Amalgamated Dairies hires David Rutherford, an FBI man turned industrial saboteur, to investigate a popular new product called “the Stuff,” a new dessert product that is blowing ice cream sales out of the water. Nobody knows how it’s made or what’s in it, but people are lining up to buy it. It's got a delicious flavor to die for!
An uneven but enjoyable experience If you want to know what sort of film this is, it's captured in the first scene. It's a film that opens on a man eating a suspicious white foamy substance from the ground. Yes, you read that correctly. A fully grown adult sees something coming from the ground and his first instinct is to eat it. This substance is then sold at a global level and is turning people into mindless zombies. The film's charm lies in taking this ridiculous premise and using it to commentate on consumerism, marketing, and corporate greed. Now it doesn't always work as a lot of 'comedy' and it's subtext is so overt it bypasses 'camp' into being eyerollingly annoying, but there is still a central charm to proceedings. In particular, I found the world building delightful. There are the adverts of course which do genuinely stick in your head, but I found the variety of locations to be a real strength. We see corporate boardrooms and small-town diners. The contrast between
