What works about this is the way in which there is a strong focus on a personal story, it doesn't get bogged down in technical details but does enough for a general reader to understand what Cambridge Analytica did. You can understand how Christopher Wylie became obsessed with this creation while also ruing the effect. It's very much an Oppenheimer type of situation.<br><br>A must read too for people to understand just how manipulated your social media is.
